Even the smallest businesses have a chance to create the biggest voices in the world of social media. Small businesses can harness the power of social media marketing with these five tips.
If you own or work for a small business, you’ve got a lot on your plate. Even thinking about adding social media to the list of things you have to do might be enough to make your head spin. However, if you can find even a little time to dedicate to social media marketing, these five tips can help make your efforts well worth it.
1. Sell, but don’t come on too strong.
Have a special deal to promote? Want to offer a coupon? Feel like showing off some new products you just got in? Go for it! Just don’t sell sell sell all the time on social media. Sure, it’s a great way to reward faithful customers, tap into different markets, and spread brand awareness, but when you come off as being all about me me me then people will tune you out. Mix in helpful resources and information for your audience to naturally draw them in rather than constantly pushing your goods.
2. Facilitate a community.
Your social media platforms can be a place where like minded people come to have a discussion, celebrate the things they like most about your company, and get answers to relevant questions. One of the most effective ways to use social media as a small business is to hype and promote things going on locally. You can also use your social media accounts to recognize great employees or other awesome people or businesses in your area.
3. Enhance customer service.
Not everyone is going to call, email, or walk into your store when they have a question for you. Either because they can’t or they aren’t as comfortable doing so. But you can set your social media up to be another way for people to contact you if that’s more convenient or just their style. Social customer service has become a necessity for any business looking to deliver a well-rounded customer experience. Remember to enable notifications so you know when you’ve been contacted so you can reply quickly, which is all part of enhancing your customer service.
4. Beware of spreading yourself too thin.
There are dozens upon dozens of social media platforms out there. But small businesses don’t need to use all of them. The important part is identifying which ones your target markets use most and then just sticking to a couple of them. Rather than be all over the place and do a suspect job with loads of accounts, pick the couple that are best for you and do a really good job with those. (Think Facebook, Twitter, Instagram, LinkedIn)
5. Have fun with it.
Using social media as a small business is your chance to give your brand a personality. Nobody wants to interact with a company that isn’t having any fun with what they are doing. Give your small business a unique voice on social media and people will notice when you’re having a good time.
Do your small business a big favor by following these five social media marketing tips and you’ll bring a whole new element of awesome to your company. Need some examples of specific companies who are doing these things successfully? Check out these 30 small businesses that are rocking social media.