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A Customer’s Trust

A customer’s trust is a very important thing in business. If your customers can trust you to handle their essential and non-essential affairs and you handle them effectively, you’ll gain their complete and total loyalty in the process.

this is a picture of two people holding hands and represents a customer's trust in their Sound Telecom answering service

This brings to mind the commercial with a man taking care of the giant baby. Have you seen it?  At first glance, the intended message didn’t really register with me, however, after careful consideration of the piece, I finally got the message.  The baby in the commercial was the man’s car.  Of course he made sure his baby was protected by placing it in the garage.  He made sure his baby was bathed by washing it in the driveway.  When the baby sat by the fire hydrate crying, he made sure he called the insurance company to get the repairs needed to restore his baby to its previous beautiful state.

This inspired thoughts of our customers here at Sound Telecom.  Like the man with the giant baby in the commercial, I believe our customers have the same feelings about their businesses.  They also want their babies to be handled with tender loving care and concern as they focus their main priorities on growth and development.

In the call center arena, we have the opportunity to become an extension of those businesses, therefore, the way calls are handled become a reflection on the business we are representing at the time.  We put a large focus on equipping our agents (the qualified sitters) with the necessary certifications and training to take great care of your business baby by being an extension of you.

The point of this story is that our customers trust us with their businesses, (their babies), and their cares and concerns become our primary focus. We all have the same goal, and that is growing and nurturing your business.

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About Cheryl LaBaw

Cheryl L. LaBaw joined Sound Telecom as Director of Customer Relations in 2012. She is responsible for maintaining a high standard of service quality through ongoing monitoring and coaching of our call center agents. Prior to her arrival at Sound Telecom, Cheryl invested over 31 years in the customer care and service areas with United Airlines. She brings a wealth of knowledge and ideas from her experiences there in addition to working over 13 years in their call center. Cheryl’s skills in conflict resolution and customer satisfaction make her an excellent addition to the management team. As a Flight Attendant and Safety Professional she provided a more personal touch to customer concerns and safety issues. Mrs. LaBaw is passionate about health issues and has served her community by volunteering at Swedish Medical Center for three years in the Community Health Education Department. She also supports various youth organizations and child health and welfare organizations.