Whether your company thrives on producing visual content or not, you can use Pinterest to your advantage as another way to connect with your customers. Â Here are some guidelines to consider as you build out your account.
Here at Sound Telecom, I have had the opportunity to build a Pinterest account from the ground up.Â Using Pinterest for business is more time-consuming and necessitates more consideration than using Pinterest for personal means.Â There are more factors and an audience to consider.
1. Choose pins with clear, high-quality images.Â Whether youâ€™re pinning an existing pin or uploading a picture, ensure that the picture isn’t fuzzy or dull.Â Pinterestâ€™s success resides in quality visual content, and the images you use are most likely what is going to capture a pinnerâ€™s attention.
2. Create a board that is dedicated to posting content, such as blog posts, from your website.Â You want this board to be very focused so that any customers or potential clients know exactly where to go when they want information about or from your company.
3. 80/20 Rule: Make only 20% of the content you post company-specific.Â The emphasis should be on sharing interesting things with your followers- not just self-promotion.Â The other 80% of your content can be tips for your industry or any other appropriate topics you think your audience will find valuable.
4. Before pinning anything to one of your boards, examine all aspects of the pin, including the link.Â If the pin is supposed to include a recipe, make sure the recipe link is included. Â Otherwise, itâ€™s not very helpful for anyone seeking to replicate it.Â Also, make sure the link is connected to the appropriate place and does not lead to a webpage that could be offensive to your audience.
Using Pinterest for business can be a great way to connect with your customers on a fun and visual platform. Â If you use these tips, you will be well on your way to building out a captivating Pinterest account!