Content marketing still maintains its status as one of the best forms of marketing out there. However, do you know how your business is going to effectively support callers who read your content and decide to dial your number?
Over the past few years, businesses have gotten an impressive return on investment when they choose to use content marketing. This practice involves creating great internet content, whether that be interesting and helpful articles, case studies, infographics, videos, etc., to share information with people. Good content marketing creates something that is valuable and shareable on social media to a specific audience to encourage consumer behavior. Done right, content marketing gets a company’s content in front of the right audiences to generate interest in their products or services.
So what happens when your content marketing performs well and your business experiences an growth in call volume. With the popularity of inbound and content marketing in today‚Äôs business world, it would seem very astute for a company to prepare to support the interest garnered from these marketing tactics.
Let‚Äôs say you’ve written some good blog posts with keywords, made a couple instructional videos, built out your Facebook and Twitter pages, and have created interest in your product or service through these channels.¬† These interested people will want more information and assurance that there are real faces behind your company’s web page.¬† When these people reach out, you want to respond as quickly as possible in today‚Äôs society of instant gratification.
- According to an article by SalesForce, ‚Äú45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.‚ÄĚ¬† That‚Äôs almost half your online leads!
- According to an econsultancy article, ‚Äú83% of shoppers surveyed said they needed some form of support during their online journey.” ¬†The¬† most popular choice for customers who stated in what ways they preferred to be helped was a telephone number to call.
You’ve put all this effort into your content marketing, so why wouldn’t you be ready to pick up the phone when the calls start coming in? It’s surprising how many businesses forget about this step. They end up overwhelming their staff, putting callers on hold for long periods, sending people to voicemail, and ultimately frustrating would-be customers. But it doesn’t have to be this way.
Sure, there will be times when you cannot promptly respond to a customer, such as during downtime for your business when it closes at the end of the day and when your employees are busy handling other duties.¬† But you don‚Äôt want to miss the opportunity to turn a lead into a customer just because that person tried to contact your company once and then gave up.¬† Having inbound call center representatives who are prepared to handle questions, capture leads, schedule appointments, and provide further information in a timely manner is a great asset for a busy company that has invested in content marketing.
A good inbound call center is available 24/7 at an affordable rate so that you are still turning a big profit on your campaign. Supporting content marketing with call center services just makes good sense. See your efforts through from A-Z by making sure each person who consumes your content and calls your company has a friendly, helpful representative to speak with. Contact us today to learn how we can work with you to customize an ideal call center¬† program to support your marketing campaigns.