Small businesses get their chance to shine on the Saturday after Thanksgiving. Here’s how your small business can get ready for the big day.
Small Business Saturday is coming up soon! Are you ready to take part in what has become a post-Thanksgiving tradition for many? They day was originally observed in 2010 and ironically Small Business Saturday is actually a registered trademark of the big business American Express. But the idea behind Small Business Saturday is a spectacular one as it encourages shoppers to take a break between Black Friday and Cyber Monday to shop at local businesses and mom/pop shops.
If you’re a small business owner then you need to be ready for Small Business Saturday. Here are a few things you can do to ensure you’re prepared to take advantage of the big shopping day meant just for you.
Get started early
It seems like some of the big businesses started teasing their Black Friday deals back in August. No need to get that nutty, but it’s important to give potential shoppers a heads up that you’ll be participating in Small Business Saturday before that day arrives. Start promoting any deals you may be offering that day and get the word out however you can so people know to include you in their weekend shopping plans.
Leverage existing customers
Shoppers love seeing deals from their favorite stores. Include a flyer with each in-store purchase the few days leading up to SBS that invite customer back in. Email your customer base to let them know about your participation in SBS. Maybe even include a coupon code for those who want to use your website to buy something that day. If your loyal customers know you will be a great place to shop on Small Business Saturday then they will be sure to stop by.
Harness the power of the internet
Use your social media accounts to hype up Small Business Saturday and anything you’re doing to participate. Don’t forget to use hashtags like #ShopSmall or #SmallBizSat and your city to boost your reach. Get your website in on the action by first making sure it is mobile-friendly and then add the Shop Small logo to your site, courtesy of American Express. They actually have some great resources for small businesses to help them get the most out of the big day at www.shopsmall.com.
Small business owners should all be ready to take part in Small Business Saturday. It’s a prime time to show your community what you’re all about and make some customers for life. We hope you are prepared for the spotlight!
Not part of a small business? Well, you have your part to play in Small Business Saturday too! Ask your favorite local shops what they have planned for the big day and then make sure you go shop there on Saturday, November 28th!