More and more business professionals are using free communication apps, but are experiencing quality and reliability issues. Let’s take a peek at the trend and discuss a potential solution.
Apps apps apps. It’s all about the apps. No, not delicious appetizers during happy hour. Although, those are pretty fantastic too. But we are talking about tech apps. More specifically, communication apps and how they are being used in the business world.
Our pals over at Software Advice, a VoIP research group, did an extensive study on the use of ‘over-the-top’ communication apps in the workplace. Over-the-top apps are a buzzy trend where companies attempt to reduce telecom costs by replacing traditional providers with open source or freemium communication options.
The study shows that 60% of workers use free apps such as Skype for their business communication purposes. Common uses are texting, instant messaging, VoIP calling, screen-sharing, video calls, and web conferencing. Â The majority of users were happy with their texting and instant messaging apps, while the biggest gap in satisfaction arises with VoIP calling apps.
The report reveals that many users of free communication apps encounter huge quality issues when they make calls (voice and video) from free platforms. So other than cost savings, why are employees using free VoIP apps if the quality is so cruddy? Software Advice has a graph for that:
Even if there are some benefits such as familiarity, the classic saying is true: You get what you pay for. It’s true with answering services. It’s true for most things. These apps are no exception either. And if you aren’t paying anything, well then poor quality is to be expected.
Attempting to cut costs is completely understandable. The big boys in the phone game can be pricey. But with all the quality issues free apps are riddled with, not to mention reliability concerns, perhaps they aren’t the solution that businesses are looking for.
So what has the cost cutting benefit of communication apps without all the problems? Hosted VoIP phone systems. These inexpensive solutions let businesses use their internet connection to power their phones. VoIP phones are way cheaper than traditional phone lines and have a far superior quality/reliability rating than free consumer applications that were never intended to be a business-grade solution.
In the end, the study by Software Advice shows that users of free communication apps in the business world encounter many pain points. Rather than trudge through the constant plague of issues with VoIP apps, businesses should strongly consider using a hosted VoIP phone system to cut costs, AND maintain a high quality of performance.