We built a series of powerful small business tips, because it’s our goal to help small businesses succeed. Solid marketing will guide you to that success.
As a small business in a fast moving economy, it can be difficult to make your voice heard over industry giants like Amazon, Walmart, Apple and the like. How do you even start to compete with multi-million dollar marketing budgets and brand recognition like that? The short answer is, you donâ€™t.
Small businesses need to focus on battles they can win using tactics and strategies that are best suited for their target market. But how can you tell which battles to fight and what tactics to use? To help answer this, we have put together this short, yet powerful list of tips for small businesses looking to find better ways to market themselves.
- Know Yourself, Your Product and Your Customer
When you’re running a business, it can be easy to lose focus while you chase sales and put together shallow marketing gimmicks to turn a quick profit. The trick is to try to keep three things in mind while you are building your brand: Know who you are. Know what you do. Know who you do it for. If you lose track of these things, youâ€™ll just wind up getting lost in a whirlwind of email offers and social media ads where the industry giants are waiting to crush you.
- Be Authentic
By now you are sure to have seen social media posts by brands that give you a â€śsneak peekâ€ť behind what makes the business tick. This may just seem like campy fun, but this is a strategy that has been making its way to even the biggest brands. The reason? Customers crave authenticity.
As millennials continue to drive online shopping trends and aspire to do business with brands they can connect with, more and more companies are looking to get in on a piece of the action. So how do you become a part of this rising trend that doesnâ€™t seem to be slowing down anytime soon? The truth is, there isnâ€™t really a shortcut or trick you can use to make this work. In fact, thatâ€™s kind of the point.
Be true to yourself, your brand, and your customer. Tell the story of how you got started and what your company stands for. Keep telling your story, and let your customers follow and be a part of your journey.
- Focus On Customer Retention
As competition for the customer dollar becomes fiercer every day, it may feel like a losing battle when it comes to landing new customers. Small businesses have to be savvier than ever if they want to get their hands on even a small fraction of the market. This means that one of the most valuable assets small businesses have is there current customer base.
Rather than only focusing on sending money, time and energy out the door collecting new customers, small businesses need to take care to retain the customers they have. This is an incredibly important process for small businesses: Take customers from First Time Buyers -> Repeat Customers -> Raving Brand Advocates. Finding big and small ways to make customers feel special (like adding a loyalty program or doing customer appreciation giveaways) can go a long way to stoking the coals under the customer flame to keep things hot.
Although this article might not have come with a marketing silver bullet, these tactics and strategies are still incredibly impactful ways to position your small business to win some important battles. As you fine tune your brand messaging and continue to nurture your customers, your sales number and small business will continue to grow.
And remember, as you pursue success, we are here to assist you along the way. For over 30 years, working with small businesses has been our favorite part of being a company. Our answering services are designed to take care of your callers while you focus on growing your business.