Take note if your business uses text messages to communicate with your audience. This is how you can make your messaging strategy far more effective.
Editor’s Note: This post was submitted by guest blogger, Ken Rhie. Enjoy!
When you do the work of creating a messaging campaign, you want to make sure that every message you send out counts. That means you will need to find your genuine voice and work hard to engage your followers in conversation. You’ll want to provide relevant links and information to your target audience without being too pushy. When you can effectively communicate with your audience, you will see your number of followers grow.
Be Genuine in Your Messages
Customers are going to be on to you if you try to be too pushy. Keeping your messages real and thoughtful may take some time, but it will be worth the effort to focus on talking to your customers in everyday language. You want your customers to relate to your brand, not to feel that you are out of touch.
Spark a Conversation
You don’t want to be sending messages that donâ€™t engage your customers in a two-way conversation. Your goal with messaging should be to get your customers to answer questions, participate in surveys, or otherwise engage with your brand. Messages that are sent without an expectation of a reply should be kept to a minimum so that your customers feel part of a conversation and not simply lectured to.
Provide Useful Information to Your Customers
When a customer asks a question, know that quality customer service doesn’t stop when you have answered the question. While that one customer may be satisfied with your answer, you may discover that related questions continue to arrive through text messaging. When this occurs, you’ll want to consider writing a blog post regarding some of your frequently asked questions, and sending out a link to your target demographic. When you see trends in the questions you receive, it’s time to answer the question for your followers before it is even asked.
Offer Helpful Tips and Advice
When you are offering information through SMS texting to your customers, consider what the value is to your customers. If you are sending out a link that gives your customers something to think about or provides additional information about a product or service, that’s helpful. If your advice is bland and doesn’t offer your customers any real news, don’t bother sending it. Your messages should always matter.
Don’t Overwhelm Your Followers
The worst thing you can do when you get people to opt-in to a marketing campaign is to overwhelm them with too many messages. If you are offering a limited time deal, send the message once to attract your followers. If you send out the same deal repeatedly, your followers will begin to opt-out of your campaign. When you think about your messages you want to think about quality over quantity. Even when the messages are short, your followers don’t want to be bothered with useless texts.
When you want to make your messages count, find your voice. Be real with your customers, and don’t be afraid to offer new and exciting information. Share your content that you’ve created on your blog, but make sure it’s interesting. Your customers will become more engaged with your brand when they find your messages authentic and genuine.
About the Author: Ken Rhie is the CEO of TrumpiaÂ (follow them on Twitter @Trumpia), which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.