Call Control? What does it really mean?

In days gone by, when I was an active member of the call center population.  I remember being told “control the call.”   I also asked myself, “What does that mean?” and “how do I do that!”  I’m sure you’ve asked the same question if you’ve struggled with this issue.   Those who’ve become proficient in performing this task, are not always the best at communicating the years of knowledge they have secured over the years. Often their memories fail them, forgetting what it was like before they mastered the art of call control. Simply put,  controlling the call involves getting information proficiently in the shortest amount of time, remaining as productive as you can. All while maintaining a professional, friendly and courteous demeanor; devoid of any rudeness or appearance of rushing the caller off the line.

This is a picture of Sound Telecom agents that perform telephone answering service, call center services, inbound call center services, telemarketing and BPO services.

Call Center Agents

To finesse this brute, call control takes skill. I hope to shed light on the subject and impart valuable skills that will help those lacking the art of call control to excel.  With that I’d like to share an ‘eHow’ article I came across, which gives instruction on controlling a call.

“Call Control as Customer Service”

Instructions:

  1. When you are a customer service representative, you handle your call efficiently in order to increase productivity. When faced with a long-winded customer (a customer who wants to talk for a longer time than usual), use close-ended questions to reduce talk time.
  2. Once the customer starts to talk, try to get as much information from the conversation. If you see that the conversation is going nowhere, politely interrupt the customer. This is sometimes not easy to do, but it can be done. Wait until the customer pauses, then jump in quickly and take control of the call.
  3. When you are dealing with a customer you have to be pleasant. Sometimes a customer just wants to make small talk, which may interfere with your ability to get the job done. Reduce small talk by always answering personal questions with short answers, and then quickly get back to business.
  4. Make confirmation statements ensure that you received all the information that you need. Recap everything at the end of the call and use your closing script. Quickly wrap up the call in a pleasant tone; this will help in making sure that the customer doesn’t feel like you are rushing them.

Tips & Warnings

  • Stick to your scripts if you have one.
  • Always take control of the calls, never let a customer take control of it for you.
  • Don’t be rude with a long-winded customer; use a professional tone of voice to interrupt politely.

Following the above tips and information will not only help you to become proficient at your craft, if will reduce your stress levels and help you excel as the telephone answering service professional you were met to be.

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About Cheryl LaBaw

 

Cheryl L. LaBaw recently joined Sound Telecom as Director of Customer Relations. She is responsible for maintaining a high standard of service quality through ongoing monitoring and coaching of our call center agents. Cheryl also assists with marketing and social media. Prior to her arrival at Sound Telecom, Cheryl invested over 31 years in the customer care and service areas with United Airlines. She brings a wealth of knowledge and ideas from her experiences there in addition to working over 13 years in their call center. Cheryl’s skills in conflict resolution and customer satisfaction make her an excellent addition to the management team. As a Flight Attendant and Safety Professional she provided a more personal touch to customer concerns and safety issues. Mrs. LaBaw is passionate about health issues and has served her community by volunteering at Swedish Medical Center for three years in the Community Health Education Department. She also supports various youth organizations and child health and welfare organizations.
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